A major advantage of using WordPress for websites is that clients can easily update simple things such as; web copy, contact details and more. This saves business owners having to pay for a Web Design Oxfordshire to update small things on their website. Another user benefit of WordPress is if you want to change your header for example, with HTML websites you would have to update every web page with the new header which is very time consuming. However, with WordPress you can easily update the header and apply that to each web page.

WordPress is also very good for SEO. For SEO Oxford projects Marketing Oxford install plugins that easily allow keywords and descriptive text to be entered for every post and page. This allows keywords to be entered on each page which emphasises to Google what your sites content is about. There are also plugins that allow XML sitemaps to be generated which can be submitted to Google Webmaster Tools. This is essential for ensuring that Google knows about all of your websites pages and crawls them. Having lots of web pages with relevant content gives more credit to your website.

If you ever feel like changing your Web Design Oxfordshire design you can easily change the theme of your website so a different styled website. Your content such as images, articles and posts will remain on the site. Then your Web Designers Oxford can go about making sure your old content fits within the new theme, this may take some work but a lot less than a total website design Oxfordshire redesign.

Perhaps the best thing about WordPress is the thousands of plugins you can install or Web Designers Oxfordshire can install for you. For example if you want to display a Google map of your businesses location on your website you can do this within 2 minutes by downloading a plugin that does exactly that. You can add plugins that allow you to accept payments on your website, plugins that allow your site to have an online booking system and plugins that create easy to use contact forms. No matter what feature you require on your website it’s likely there’s a plugin for it that’s either free or available at a small cost.

Already it’s been mentioned that most people think of WordPress as a blogging system. Even though it’s not just for that this aspect is a great benefit. If you have a website that’s been custom designed you can still easily install a blog onto that site. Uploading articles, images, videos etc to blog posts takes 2 minutes and posting a blog post is very easy. Having lots of blog posts is good for SEO. At Marketing Oxford our Web Design Oxfordshire team will teach you how to add new blog posts and manage your blog.

Overall then WordPress has many advantages over having an HTML website. If you would like a free web design quote please contact us or visit our prices page. View our Website Design Oxfordshire page to see our previous work!

White hat SEO techniques are ways to optimise your website which are approved by search engines and are ethical. These techniques include creating unique content and putting that on relevant websites which link back to your website. Most white hat SEO techniques are done manually, such as creating unique content and doing manual link building, there are some cases where software can help with the submission process by submitting one article to more than one article directory but these are not black hat techniques.

Black hat SEO techniques are where you try and trick or manipulate the search engines. These techniques can work for a short while but in the end the search engines such as Google will penalize your site, they constantly update their system every day and invest millions to ensure black hat SEO techniques do not aid websites rankings. This is why it’s important your SEO Oxford Company do not do any of the following black hat techniques.

Hidden text on a website is a technique your Oxford SEO company should not use. This technique often includes putting text the same colour as the background so it’s not visible to the human eye and stuffing keywords on a website. With the new Google Panda update it’s also not often to have too high a keyword density. Instead your website copy and content should be unique and of good quality. Marketing Oxford use professional copywriters to do their clients web copy.

Paid links are another SEO technique to avoid. Link farms are where you purchase links to your website. These do not work as Google’s robots constantly search for link farms and shut them down and penalize the sites who paid for links. If you pay for SEO Services Oxford you should be receiving links that aren’t paid for. Instead you create accounts at relevant blogs, forums etc and create unique content with a link back to your website. This is how SEO Oxford go about creating links.

Having pages with only or predominantly adverts is not recommended. The Google Panda update is all about increasing the visitor’s user experience. Surveys have shown that people visiting websites made up predominantly of adverts do not trust the website and click away. You do not want to pay for SEO Oxford services and rank for a high traffic keyword to then be penalized for having too many adverts and having your websites position hindered.

If you really want to succeed in ranking on the first page of Google, extensive keyword research and competitor analysis is required, this is why Marketing Oxford provide this for free with every SEO Oxford project. From the outset the website can be designed and built to target the keywords and all content and links created will relate to the keywords.

Having a well-designed website with good on page optimisation, good content and good quality back links is what leads to first page Google rankings and leads to a website ranking on the first page for a long while, rather than using black hat techniques and having short lived rankings on Google. If you’re looking for SEO Oxford services contact a member of the Marketing Oxford team.

Not having a professionally designed website is a big mistake. Website visitors will instantly judge your business the moment they land on your website, first impressions online are everything. If a visitor doesn’t like the look and feel of your website they will hit the back button and go on to visit your competitor’s website. Hire a Marketing Agency Oxford who specialize in Web Design Oxfordshire, the difference in quality between a professionally designed website and amateur designed website is huge.

The common mistake after having a website built by an Oxford Marketing agency is to do nothing with it. Lots of businesses expect people to start visiting their website as soon as it’s built, however if you don’t market your site either via SEO Oxford services of PPC services it’s not likely your website will get a good amount of traffic. Targeting keywords that relate closely to your business will ensure your website receives highly targeted traffic. Good amounts of targeted visitors is what will increase customers for your business.

Most small businesses don’t have a large budget to spend on Internet Marketing Oxford services, however don’t always go with the cheapest provider first. For example there are some incredibly cheap Web Design, SEO and Online Marketing Oxford services, however if they’re too cheap the likelihood is they will have littlev effect on your business. Make sure you research the Oxford Marketing Agency you’re looking to hire, view their portfolio and ask them questions about the online marketing service you’re looking into.

Having a call to action above the fold of your website is incredibly important, however lots of businesses websites do not have one. It’s important to include your businesses contact details at the top of your page so they are easily visible. Marketing Oxford will be able to determine the call to action your website should have, whether it’s to find out more, buy now or get in touch!

It’s highly recommended before commencing any Online Marketing Oxford campaign to check your competition. For example with an SEO Oxford campaign, you should know your competitor’s websites levels of competition. Your Oxford Marketing agency should provide this information, from looking at the competition you can accurately determine where your website is likely to rank after your Oxford SEO Campaign.

Whilst carrying out an Online Marketing Oxford campaign you should track the success of it, this is done via website analytics. You can measure your websites traffic and determine where visitors are coming from. Marketing Oxford install web analytics on each of their clients websites.

For Internet Marketing Oxford services contact Marketing Oxford. A fully integrated Oxford Marketing Agency providing offline and online marketing to businesses. Services include Web Design Oxfordshire, Graphic Design Oxford, SEO Oxford, Video Production Oxford and more.

However business owners and even some professional Graphic Design Oxfordshire agencies are guilty of common mistakes when it comes to the brochure design. The first is trying to include too much. Many businesses try and include all the information about their company within one brochure, all this succeeds in doing is producing an over complicated and likely dull brochure. A top tip is to focus on one or two key areas of your business, ensure your Oxford Design agency communicate the key messages to potential clients, if you have more information you’d like to include this can be done in a bullet point format.

Another mistake is not breaking up text with headings, large chunks of text are not appealing to people and they likely will not read all of the text. By breaking up text into smaller chunks via headings and sub headings means people can quickly skim read the text but still find out the important information about your business. Graphic Design Oxford takes this one step further by using colours to differentiate between header text and other text.

Trying to use every bit of space within your brochure is another mistake. A lot of brochures cram in big images and large text, this doesn’t look professional. Instead your Design Agency Oxford should allow decent margins and space, your brochure needs white space too. A clean, well-organized design will stand out more and better communicate your key messages.

Using too many colours within a brochure is another all too common mistake. Your business should already have colours for branding purposes; your Graphic Design Oxford agency should then take these colours as a base to work with. Of course other colours can be used to get attention to a key point/message but on the whole use the colours you already use for branding your business.

A mistake that can perhaps have the biggest negative impact on your brochure is to use poor quality images. There is no excuse for using poor images, even if you cannot afford professionally commissioned images, there are dozens of websites that house hundreds of thousands of high quality images such as istockphoto. Your Design Agency Oxford should be able to source relevant images that will work well for your brochure.

A good idea is to look at existing company brochures, you can get ideas of what designs you like and from there provide these to your Graphic Design Oxfordshire agencies as a basis for them to work from. After you have a brochure design back it’s worth giving it to work colleagues and friends to see if they think the brochure design is good and portrays your key messages.

Marketing Oxford provide a range of Oxford Design services including; web design, graphic design, leaflet design, brochure design, logo design, branding and more. Contact a member of our team, we’re the number 1 Design Agency Oxford and offer a free consultation .

Marketing Oxford is a fully integrated Marketing Agency and offers a wide range of online and offline marketing services. Offline is still extremely effective for local businesses, for example restaurants. A great offline marketing technique is a leaflet/flyer design and distribution campaign.

The Graphic Design Oxford team at Marketing Oxford can design leaflets, flyers or brochures that will effectively communicate your key messages to potential customers. A restaurant owner may want to communicate their special offers, coupons or new promotions to potential customers in their local area. Delivery of the leaflets can be in a very select area, such as a 5-10 mile radius of houses within the restaurant’s location.

A tip our Marketing Agency Oxford recommend is to include a cut out coupon with the leaflet/flyer or direct people to a web page designed solely for the promotion. This will drive interest in the promotion on offer and mean more people get in touch/purchase.

It is possible to incorporate offline marketing with online Marketing Oxford techniques. As discussed previously your leaflet/flyer can direct people to your website to print off coupons or sign up for special offers. You can then gather potential customers email addresses and name and email them when you have a special offer you wish to promote.

Nowadays you can also text people with your special offers. This way of keeping in contact with your customers is a great way to get repeat business. Another thing to take into consideration with offline marketing as any marketing campaign is timing.

Sticking with the example of a restaurant owner, restaurants normally have a special menu for valentine’s day. A good idea would to have Marketing Oxford design a valentine’s day themed flyer and send it out 2 weeks before valentine’s day. This way people will be aware of a restaurants special menu and are likely to come in and dine.

Another way to incorporate online Marketing Oxford with offline marketing is to put the promotion on social networks such as Facebook. People can go to your Facebook page and share your page in order to receive their special offer; this will raise awareness of your offer on Facebook which can lead to a big increase in customers.

From your Facebook page, like with email marketing you can keep your customers and followers updated with latest offers and announcements from your business. Repeat customers are a sure way to make a business successful and Oxford Marketing want to encourage this as much as possible for local businesses to focus on.

Overall then offline marketing is still an incredibly effective way to raise awareness and increase your businesses customers. If you then tie in online Marketing Oxford techniques your marketing campaign can have even more of a beneficial effect.

For every SEO Oxford project, Marketing Oxford ensure the backlinks created are indexed. This is done by keeping a list of every backlink created, this is extremely important. You can keep your backlinks saved on an excel or notepad file, this allows you to easily update the file for new backlinks you create. After you have the list of backlinks to hand you should use pinging services such as pinger and others to make search engines aware of your backlinks. There are SEO tools that allow you to ping multiple pinging services, Oxford SEO recommend this as pinging more than one service will give greater chance to your backlinks being indexed.

Another SEO Oxfordshire technique to ensure your backlinks are created is to use meta indexing. Meta indexing allows your backlinks to be sent to thousands of websites, this creates thousands of links to your backlinks. With thousands of links pointing towards backlinks the search engines will crawl your links and index them. You can use anchor text for the links created by meta indexing tools, you should use keywords as the anchor text and descriptive text.

Marketing Oxford use professional SEO meta indexing tools however there are free alternative out there though these may be a bit temperamental and take longer to use than paid services. If you hire a SEO Oxford Agency they should take care of indexing all of your links.

The next step is to rinse and repeat the above process, Oxford SEO ping and index links daily to constantly get search engines to find and crawl new content they create. Doing the process just once isn’t likely to index a good percentage of your links. However, ensure you don’t spend all day worrying about indexing and pinging links, the most important part of SEO Oxford is to spend time creating unique and good quality content that will link back to your website.

After 2-4 weeks of indexing your links a good percentage of your links should be indexed but how do you know? Well, there are analytical SEO tools out there such as Market Samurai and SEO Spyglass. These tell you the number of indexed links pointing towards your website. Also a free service is Google Webmaster Tools, this is very effective for tracking your site on Google. Our SEO Oxfordshire team will provide reports of links created and link reports from analytical SEO tools.

Creating unique content, thousands of backlinks and indexing backlinks is a very time consuming procedure. This is why it’s recommended to hire Marketing Oxford for your SEO Oxford project. We provide free keyword research and analysis and will pick an SEO Package to fit within your budget and requirements. Please Contact Us to discuss your SEO Project.

If you’re a small business owner your website is a major part of your marketing, branding and lead generation. Every day, potential customers will be visiting your site in the search of good content, this is why your website design and usability are paramount for its success and how visitors view your company. If you don’t use Web Design Oxfordshire services and have a poorly designed website it will have a negative impact on your business.

This is why Marketing Oxford have written this article to highlight the most common Website mistakes businesses make. The first is poor navigation. People are impatient whilst browsing online, if they find a site hard to navigate they will get frustrated and end up hitting the back button and visiting a competitors website. Your Website Design Oxfordshire team should sit down and map out how the site will be laid out, which content and links will be the most important and therefore should be easily visible on your website. Failure to make navigation a prioirty for your website could mean you lose out on lots of potential business as visitors that could have become customers will leave the site before finding out more about your business.

Call to actions on websites are extremely important, if it’s not clear where a visitor should click or what they should do they will lose interest in the website. Web Designers Oxford should be able to know what your main call to actions should be as should you. If the purpose of your website is to explain your business and for people to get in touch you should point to your information page and have your contact details clearly displayed and tell people how to get in touch with you. For some Web Design Oxfordshire projects a video is the main call to action for a website as it demonstrates a businesses services, the video should therefore be displayed on the home page. Call to actions can be made more clear with visual aids such as clickable images or buttons.

Colour and contrast is extremely important when it comes to Website Design Oxfordshire. If your text does not contrast against the background it will be extremely difficult for a visitor to read your text, this will in turn lead to the visitor leaving your website. As well as enabling easy reading, colour and contrast can be used to direct the attention of the user. For example your header could be a bold colour and the links to your pages a different colour so it’s clear where your sub page links are. Also if you have a image or button link to an important page you can put this in a colour that stands our against your background, for example and orange button on a black background would really stand out. The visitors eyes would be drawn to this button meaning it’s likely to be clicked and therefore your visitors read the content you wish them to.

Every website has content but not every website has good content. Too many websites have information overload on their website, no one wants to read paragraphs of copy. Web copy should be short and to the point so it’s possible for visitors to skim read. Also including images or visual aids alongside copy which communicate the key points is an effective technique. If you have too much copy currently on your website it’s time to rewrite it, this is a Web Designer Oxfordshire procedure that’s vital for your website.

If youre website isn’t beautifully designed speak to Marketing Oxford, our Website Design Oxfordshire portfolio demonstrates examples of our work. If you have any questions or would like a free consultation Contact Us.

Marketing Oxford

have created this post to explain why we believe we’re the number 1 Oxford Marketing Agency.

When it comes to customer service we believe we are second to none. In this day and age with the level of competition every business has you would think good customer service is a given, however after hearing from clients who have dealt with other Marketing Agencies in the past we know this isn’t the case.

Marketing Oxford

ensure that all emails are responded to within 24 hours on Weekdays and if we miss your call we will return it within 2 hours if we have your details.

Because there are many online Marketing Oxford services and offline services available to businesses it can be hard for a business to determine which one will be the most beneficial. Therefore, we provide free consultations allowing you to ask questions about the range of Marketing services we provide and we can discuss which will have the best effect for your business.

Throughout working with a client we like to keep them updated with our progress and before we start any project give a clear time frame in which the work will be completed. For example some SEO Oxford Packages can take up to six months, but during this will we will regularly keep you updated with link and ranking reports.

Perhaps what makes us stand out amongst other Oxford Marketing agencies is that we are fully integrated. For example if you’d like a website we can; design the website, build the website, optimise it for google and promote your website. The major advantage of us being an integrated

Marketing Agency Oxford

is that it is more cost effective that going to other agencies for individual services. Also, you only have to deal with one agency and pay one agency.

Unlike other

Marketing Oxfordshire

agencies we are results based. Too many agencies out there charge extortionate amounts for services that aren’t measurable, for example consulting. We want to make an impact on your business and increase it rather than talk about it. We guarantee to get your website more visitors via Web Design and SEO, we provide visitor statistics to prove we are having a positive impact on your business.

Whilst providing a top quality service, Marketing Oxford provide extremely affordable rates. Our Web Design and SEO packages are very competitively priced against other Oxford Marketing agencies and we believe for the service we provide our prices are more cost effective.

At Marketing Oxford we know if you are going to implement a Marketing campaign you want to reap the rewards as soon as possible, this is why we provide quick turnaround time for projects without rushing the work. We are flexible when it comes to amends and revisions for projects as we know our work will not be perfect first time round. For a Marketing Agency Oxford who are affordable, dedicated and skilled contact us.

Graphic Design Oxford

services. Perhaps the most popular service Marketing Oxford provide is Web Design Oxfordshire. Web Design is vital for every business looking to have a website, this is because without experience in Web Design it is extremely difficult for someone to create a great looking website.

There are free website builders out there but these can only allow basic web designs, these will not allow you to accomplish a professional looking website. Your website is a representation of your business so a website lacking professional design can look bad for your business. Graphic Design Oxford know how to design a beautiful looking website which communicates the key business information to your customers and will convert visitors to clients. Every
Design Agency Oxfordshould provide drafts of websites, this allows the business owner to choose which design they like, a co-operation between Graphic Designer and the client leads to the best possible result for a website.

Logo Design is also a very popular Graphic Design Oxfordshire service. Many new businesses require logos to put on their business cards, website and letter head. A logo design is derived from the business type, business name and key service the business provides. Graphic Design Oxford will provide between 3-5 logo designs for each client, the client can then choose which style they like the most. From the client feedback there may be need for a few amends or revisions. A well designed logo will allow your business to stand out, whether the logo is on your website, business card or business premises, if it’s well designed it will stand out.

Perhaps the biggest Graphic Design Oxford package is a starter business package. This includes; logo design, letter head design, business card design, compliment slips design and web design. This package is perfect for a new business, after this Oxford Design work a business will have all the necessary branding they initially require.

Exhibition stand and signage design is an ever increasing popular Graphic Design Oxford services. More businesses are turning to Graphic Designers Oxford to design their stands, this is because at exhibitions you do not have a lot of room and are amongst competitors so it’s more important than ever to stand out. If you have a tailored design stand/banner it can be designed to clearly communicate your key business messages, this will clearly tell passers by what your business does and anyone interested will come up and find out more.

Advertising is key for every business and whether it’s offline or online Graphic Designers Oxford can help to make your advert stand out. A prime example of offline advertising is in the form of newspaper/magazine advertising, here you only get very limited space in which to promote your business. A Design Agency Oxford can produce a design to fit exactly within this space, by using font styles, colour schemes and images an ad can stand out a hundred times more than a plain black and white ad. Advertising isn’t cheap so it’s worth hiring Graphic Design Oxford to design your ads to ensure they are cost effective.

A new medium in which Design Oxford services are now being used is in video, motion graphics are great for promotional web videos. They allow videos to remain fun to the viewer whilst communicating key messages. Graphic Design Oxford have used motion graphics effectively for many clients.

If you’re interested in using Marketing Oxford for your design project please visit our Contact Us page, we provide a free consultation and are happy to discuss the various options for your project. If you would like to see our Oxford Design work please visit our Portfolio.

There are some simple things you can to do your website which will improve its rankings. The first is to make sure you know which keywords you will be targeting, the easies way is to think of terms people might type into Google to find your business. After you have some ideas use the Google Keyword tool to see how many searches the terms get on a monthly basis, use exact match to be sure of the figures. SEO Oxford provide keyword research for free, as well as looking at the keywords they then look at the competition for each term, this allows Oxford SEO to determine whether it’s possible to rank highly for that term within the clients budget or not.

After you and your SEO Oxfordshire agency have determined which keyword you will target it’s then time to make sure these keywords are included in your website copy. A general guide is to aim for 2% keyword density, this means include your keywords twice for every 100 words of copy. You also want to ensure your keywords are included in your header tag, meta tag and description tags. SEO Oxford use WordPress to build their sites and a very good plugin to use is ‘all in one seo’.

Once you or your Oxford SEO Company have done the on page optimisation it’s then time to create links to direct back to your website, this is because Google sees links as a vote/recommendation for a website. So, the more relevant links to a site the more Google sees that site as good quality and thus moves it up the search engine rankings for the targeted keywords. It’s important to ensure the links you create are good quality, this is done by including a 500 word article with your link. Each link should ideally have unique content because Google does not like loads of links with the same content as it looks like spam. This can be time consuming which is why hiring SEO Oxford in order to help create content is a good idea. Their SEO Services Oxford include creating unique content and providing good quality backlinks.

After you have created backlinks it’s important to ensure the links you create are indexed with Google. Otherwise the links you create are worth nothing. SEO Oxford use indexing and pinging tools to ensure the links they create are indexed with Google and other search engines, this is done on a daily basis which ensures each and every link created counts towards SEO efforts.

It’s also important to have a blog for your website and to update it daily or weekly. Each blog post should be ideally 500 words in length but at least 300 words. As with your website copy, your blog posts should include your keywords on a 1-2% density. A good idea is to link your blog posts back to your homepage or the URL you are trying to rank on Google with anchor text eg ‘Oxford SEO‘ as the link if you were targeting that term. SEO Oxfordshire install and create blog posts for every client so their clients websites have a good number of indexed pages with Google and thus move up the rankings for the desired keywords.

SEO if done correctly can have a great impact on a business by greatly increasing the number of visitors a website receives and therefore increasing the number of leads and customers a business has. However, SEO is time conusming and you need to know what your doing if you will rank highly on Google. This is why it’s recommended to hire Marketing Oxford‘s, SEO Oxford team. View our SEO Services Oxford page and if you have any questions contact us. We provide free keyword research and our SEO Packages are extremely competitive.