Marketing Oxford explain Internet Marketing services
Decades ago we were only relying on television advertisements, magazine, news papers and flyers. Although all of these are still used today as means to market whatever types of business. However, these are not good enough for a business that wants to prosper globally and there are agencies like us that can push you to rank online. The internet has made its way on how to help businesses to be known and by not spending too much for international advertising. One business can be known in less than a year through maintaining the traffic by the effort of Oxford Marketing. Now, how can internet marketing help businesses? Here is some information that is worth knowing regarding Internet Marketing.
- Having a business online will give you lots of customers because your business will not be only limited to people living around the area. It gives the chance for business to grow internationally because you will have the possibility to have great numbers of customers once you have achieved a good rank in the search engine. Remember, internet has made the world smaller and Oxford Marketing can make its way to introduce your site.
- Choosing an online marketing agency like ours is just a wiser thing to do, our marketing agency can do a great help to increase the traffic in your website and because we specialise in SEO we can get you traffic from search engines. In fact, some business owners have studied on how to exactly do the internet marketing. However, lack of skills and ideas on what tools to use will only give you a headache. So, it will be best to leave it to the experts.
- Marketing Oxford can determine what keywords to use to link to your site and they are experts on SEO Oxford or Search Engine Optimisation which is the pathway for success. The agency is known for helping businesses to grow online and of course to generate money.
Our Marketing Agency has remained in the business for years now because of the ongoing projects we have from satisfied clients and from new business we received from referrals and new clients who have heard about our marketing agency.
Marketing Oxford will help enhance your website, to attract visitors and will be visually pleasing once they opened the web page. Because the Marketing services will be focused to successfully launch your website and for continuous monitoring that they’ll provide for better service. The internet marketing strategies will be applied for every client depending on the expectations that they want to meet.
If you’re keen to get more business from the Internet and receive effective Internet Marketing services contact us. We provide a whole range of internet marketing services including; web design, graphic design, seo, video production, ppc and social media. We are full integrated which keeps the costs down. Click here to visit our homepage and find out more!
Basic Information about SEO Oxford services from Marketing Oxford
Internet has evolved so much that people should understand it and to know how it can help to generate money will be the journey to prosperity for your business. Companies have been spending a lot of money for SEO or Search Engine Optimisation because it is believed to help them with their online businesses. However, for businesses to promote their websites effectively they need the help of an effective Marketing Agency Oxford, this is an agency which has helped them to be aware of what should be done to get known online like increasing the leads. Now, generating traffic is indeed a battle if you are not expert on it. You will be spending so much of your precious time figuring the possible ways to effectively do it. Instead we are here to help you market online effective and increase your business leads, our Oxford Marketing team have extensive knowledge in the range of online marketing services nowadays and will be able to choose the right one for your business.
You need a fully furnished website to work on and this will be your starting point to make your way to introduce your site. The goal is to rank your website in the search engines but before you can achieve that you should understand how it works. If you’re not experienced with SEO Oxford hire our Marketing Oxford agency, we’re specialists in SEO and have helped many businesses to improve their rankings and increase traffic to their site. Some business owners don’t have enough time to do things with their websites and they just rely on SEO companies because it can truly help to build their rank.
How to rank your website in the search engine?
You will have tons of advice from articles online which express the same focus and that is the “keyword”. The use of keywords in the article to generate leads are like food for SEO (Search Engine Optimisation) because no matter how much you spent for your good looking website it will still be useless because the visibility of the web page is low or zero. SEO companies are using their keyword tools to know what are the possible keywords that most people online are using, at Marketing Oxford we provide keyword research for free with every SEO package we provide. They don’t guess or use their intuition but with careful study of what keywords to be used basing on the result from the tools will be considered effective. Marketing agencies know exactly on how to get keywords for your business. That is why considering the Marketing agency in Oxford you hire will be a good decision to make and for you as well to have peace of mind that you can reach the rank that you are striving to achieve.
For a website to be visible in the first page, it takes some effort and waiting because to rank in the search engine does not happen overnight. There will be tips that you can find online like back link creation. To get incoming links you can do back link projects, this is an importance process of SEO Oxford packages and our Internet Marketing team are experts in adding valuable back links to your site. Search for blogs that are related to your business then leaving comments together with your site. You can do the Google searches which are recommended to find good blog sites. Making the search engines aware that your website exists is through the quality and quantities of incoming links which are being counted. That is why link exchange is one of the ways for your website to be recognized.
As well as this it’s important to have good quality content on your site. Our Marketing Oxford SEO packages include on page optimization through creating unique, high quality articles. To find out more about our Marketing services visit our homepage.
Online Marketing Oxford services, in particular SEO Oxford services are becoming more and more popular for businesses looking to raise awareness of their business and to increase leads and customers. Internet Marketing is extremely good at allowing businesses to precisely target their potential customers in various forms. However the many forms of Internet Marketing have lead to confusion between SEO, SEM and SMM – this is most probably down to the fact they are spelt similarily and each of these methods compliment each other.
Let’s start with SEO (Search Engine Optimisation). This is the process of optimising your website for certain keywords and key phrases so that your site ranks highly on search engines such as Google for these terms. Our SEO team for free provide research into what keywords you should target for your SEO campaign. This will lead to people searching for phrases relating to your business, seeing your website in the search engine results, clicking on your website and either purchasing or getting in touch.
SEM (Search Engine Marketing) has similarities to SEO Oxford services by the way you get visitors and leads from search engines. However, rather than rankings for keywords organically by optimising your site, you instead pay to advertise your website for keywords relating to your business. These adverts site above or next to the organic search results.
Most search engines use a pay per click (PPC) format. This means for each visitor your website receives from your advert you pay a fixed fee.
SMM stands for Social Media Marketing. This can include using paid advertisements on Facebook to direct people to your website or to grow your Facebook fan page, or Twitter Promotions where you interact and try to grow a following.
Now you know the difference between the three forms of online marketing let’s take a look at the advantages and possible disadvantages of each.
SEO is great for getting highly targeted visitors to your website, the more targeted a visitor is the more chance there is that person will buy or get in touch. Our SEO packages start from just £399 a month which is very reasonable.
The potential disadvantage of SEO Services is it can take longer than PPC, this is because it can take up to 3 months to rank a site highly whereas with PPC you can get traffic to your site the same day. However, in the long run SEO works out significantly cheaper than PPC.
PPC is good for getting targeted traffic to your site right away. You can pay for clicks on search engines such as Google or on specific websites that relate to your business where you can pay for impressions rather than click. The disadvantage of PPC compared to Oxford SEO is that in the long run it will cost a lot more. Say for example you invested in SEO and received on average 500 visitors per month, after you rank there every visitor is free, whereas with PPC every month you would have to pay for those visitors which could be very costly when some clicks for keywords cost £3.
SMM is very good for engaging with your current and potential customers. Platforms like Facebook and Twitter allow you to easily keep in touch with your customers on a daily basis, making them aware of your latest business announcements and news. The one disadvantage is that it can be hard to measure how profitable your SMM projects are, with SEO and SMM you can measure the amount of visitors to your site receive and from there see how many leads you got and clients. However with SMM anyone can join your fan page and twitter page even if they might not be interested in your services.
This can lead to your website receiving visitors from people who are not likely to buy. Although this method is great for raising brand awareness. Click here to find out more about our SEO Oxford Packages and receive a free quotation!
Far too many websites nowadays suffer from clutter. There is just far too much information on the website, whether it’s long text, too many images, confusing links or pop ups. Our Web Design Oxfordshire team recommend spending time and focusing on your websites purpose and ensuring your content is aiding and not hindering your websites purpose.
If your website is already cluttered it can be hard to see what the sites purpose is, therefore without looking at your site finish the following sentence “My site needs to ________”. If it’s an eCommerce website then it’s likely the main purpose is to sell products, if it’s a website that talks about your business its purpose is to raise awareness and get visitors to get in touch. Our Web Designers Oxford will be able to provide insight into what main purpose your site should have if you struggle to identify one.
With your sites purpose now clearly in mind you can take a look at your existing Web Design and see if this purpose is met, look at your sites inner pages and decide are these helping towards my sites purpose or just distracting for visitors. Many clients come to our Web Design team with dozens of pages on their site and dozens of links on their homepage, having too many links will confuse visitors as they will not know where to click, get confused and most likely click the back button. Update: Now with the Google Penguin update having too many site wide internal links can hinder SEO so only link to your most important pages. It’s not only good for design but also for SEO.
Having lots of pages that aren’t reinforcing your sites purpose will be a distraction. Our Web Design Oxford team recommend putting your most important links prominently in the header of your website so they’re easy for visitors to see and click. Less important pages should be removed from the homepage and placed in the footer or removed completely.
Don’t be scared to have some parts of white space on your website, just because there is space on your site doesn’t mean it has to be filled with something. If your sites main purpose is for visitors to fill in a form to get a free quote then don’t put lots of content around the form so it’s not easily visible, instead allow space to be around the form and use bold colours for the form so it stands out.
With minimalist design aligning becomes more important, if something is just one or two pixels out it will stand out more than one a busy, cluttered homepage. This is why it’s important to use professional designers, such as our Website Design Oxfordshire team.
It’s important to use hierarchy with minimalist web design, use bolder, larger copy for important headlines and for less important copy make it smaller. People skim read websites so ensure your main points are easy to read, long chunks of text are off putting.
Some Web Design agencies can take minimalistic web design too far and sacrifice the sites usability by putting minimalist buttons and navigation. This shouldn’t be the case though, buttons should be clear to visitors, ensure from every subpage there is an obvious link to return home, do not disable the back button and highlight to the visitor which page they’re on by using colours.
If you’re looking for a professionally designed, minimalistic website contact our Web Design Oxfordshire team, we provide a free consultation and quote. Click here to receive your free consultation.
A well designed banner stand can have a great effect for businesses that are exhibiting at exhibitions and networking events. Our Graphic Design Oxford team have come up with some top tips to ensure that your banner stands out from the crowd, drives interest to your stand and leads to more enquiries and customers.
The first step to creating a great banner stand is identifying the key points you wish to communicate to passers-by at exhibitions, which points about your business/product are going to stand out to walkers by and encourage them to visit your stand. It may be you have just one key point you wish to communicate or several points. At our Design Agency Oxford we will sit down and ensure we identify the key points that are to be focused on for your banner stand.
After you know the key points you wish to communicate it is then time to sit down with a member of our Graphic Design Oxford team and talk about what colours you wish to use, images and font type. It may be you already have clear branding and so your font and colours are sorted, if so then it’s just a matter of selecting images and positioning the content in a way which makes your banner stand out.
All of our banner stand packages include 3 x designs, this allows you to choose which you think works best and then provide any amends you may have. For each project you will have a specially assigned member of our Graphic Design team who you can contact regarding design amends. Some of the best banner stands are quite simple; you don’t want to cram lots of information onto the stand, instead as mentioned before one clear message will work better than trying to tell people every detail about your business because people won’t spend time reading large chunks of text.
If you’re exhibition stand area is large you may require more than one banner stand. Our Design Agency Oxford often get asked to design 2-3 banner stands, each banner stand will talk about a different area of the business so passers-by can easily identify your stand and having more than one banner stand increases the likelihood passers-by will notice your stand.
A top tip is to have your business logo at the top, if your company is already known in your industry people at the exhibit can see your logo from further away if it’s placed at the top. Contact details should be towards the bottom, this is because it’s not likely people will be able to read them from far away so once they get near your banner stand they can then read them, rather than having your contact details in the way of your logo at the top of the stand.
After you are happy with the designs it’s then time to have them printed. Our Graphic Design Oxford team work closely with printing companies in Oxfordshire; we will recommend a printing package to suit you. We recommend to not always select the cheapest, this is because some prints can turn out blurry if they’re not high resolution.
Also cheap printing packages may not laminate your banner or make it scratch proof; this means if you catch your banner it can easily tear. The plus point of paying extra for a high quality banner is that it can be used at lots of exhibitions, so in the long run you pay less because you can pay for it to be printed only one rather than paying for multiple cheap prints which will add up!
If you’re interested in having a professionally design banner stand for your business get in touch with a member of our Graphic Design Oxford team. Visit our Graphic Design page for more information on our free consultation.
When you first purchase a domain and register it with Google and other search engines they have no data to gage the authority of your website. There are factors that will help determine the topic of your website that search engines pick up on search as web content, title etc. SEO Oxford recommend putting as much content on your site as possible before submitting it to Google, ensure your web copy is to a high standard, you sites loading time is good, web images are of a high quality and you have no broken links on your website.
Before our SEO team even think about a backlinking campaign there are certain on page SEO factors that need to be addressed. The first is the domain, it’s recommended to have a domain that relates to the keywords you’re likely to target, for example here at Marketing Oxford we have the domain MarketingOxford.com this domain relates to our business and the keyword we target.
It’s also important that your websites navigation system is simple; a user should be able to reach any page within clicks. Having to click 4 plus links to reach a certain web page isn’t user friendly and Google and other search engines pick up on this. After you have your web copy make sure it’s optimised, our Oxford SEO team use SEO WordPress plugins to ensure the keywords appear on every web pages header, title and description. If this information is missing when you submit your site to Google it can hinder your rankings at first.
Doing thorough research is vital for success with the search engines. Fail to do it right and you’re likely to either target a keywords that’s far too competitive and thus within your budget our SEO Oxford team are not likely to be able to rank you on the first page, or you will target a keyword with low or 0 monthly searches meaning even if you rank number 1 for a term it will not result in lots of visitors for your site.
For every Oxford SEO project, our team will provide a free keyword research and analysis report. This enabled you to sit down with our team and look at your budget, keywords relating to your business, search volume and from there pick the keywords that will be targeted.
For local business keywords, it’s not necessary that your keywords have 50,000+ searches a month, a keyword that has 300 searches will result in 5-10 very targeted visitors each day, this can result in 1 lead or client each day which will be very beneficial for your business.
After your website has been optimised for search engines it’s then time to start a backlinking project. It’s very important to start with high quality links from sites the search engines trust. Our SEO Oxford team start off posting to high quality sites such as HubPages, Squidoo, Blogger, YouTube and more. If right from the outset your site has poor quality links it won’t give your site a good impression with the search engines. After a couple of months though it’s then time to increase the number of backlinks to a site and the number of domains that point towards your site. Our SEO packages include different levels of backlinking.
Contact a member of our team today to discuss your SEO project. View our SEO Packages.
Nowadays small businesses need online marketing such as SEO, Web Design, PPC and Social Media, more so than larger corporate companies who can afford to test their multi million pound budgets on various forms of marketing.
Small business owners who have been around for many years are often reluctant to move to online marketing services such as SEO Oxford. Marketing used to be simpler before the internet, local businesses would take an ad in the yellow pages and other local directories, then invest in some local paper and radio ads to raise awareness and that would ensure they received customers. Now though because some business owners don’t understand online marketing Oxford services they are reluctant to use them or hire a Marketing Agency.
The internet is ever growing and changing and the way in which you market online can change. However the SEO processes have always been the same, build and optimise a site for specific keywords and then do effective backlink building to rank a website highly on Google. Last year saw the first major change in the history of Google when it comes to SEO but in truth these changes mainly affected spam sites and not local business sites. Update: In April 2012 there was a Google Penguin update targeted to remove web spam from the internet. Read more from our blog posts.
ROI can be difficult when it comes to online marketing, however our Oxford SEO team will be able to determine depending on which SEO Package you choose were you’re likely to rank and the number of increased visitors to your site that will lead to. Then it’s best to play conservative and base ROI on a 1% conversion rate from your website, however in some niches the conversion rate can in fact be a lot higher.
For some business owners that have read up on SEO they are worried about being on Google’s blacklist. Our SEO Oxford team have never and never will be on Google’s blacklist, the reason is simple, we optimise websites the way Google suggests. The websites who are on Google’s blacklist use spam and black hat SEO techniques and are deservedly banned from Google and other search engines.
Some businesses just don’t believe that SEO works, the main reason they believe this is because they have never ranked highly on Google before and don’t believe it’s as easy as putting your website in front of targeted visitors which results in leads/clients. However the fact is that’s exactly how SEO works. Our SEO Oxford team will research and analyse the exact terms your clients are entering into search engines to find your business or products.
From there we can analyse the competition for those keywords and determine which SEO Package will suit you. If you rank on the first page of Google for a keyword that’s directly related to your business/product every day potential clients will be finding out more about your business. Your website if designed correctly should easily provide the visitor with the key information about your business and lead a visitor to get in touch or purchase.
If you’re looking for SEO Oxford services from an Oxford Marketing agency with a proven track record in SEO contact a member of our team today. We provide a free consultation and keyword research for everybody; this allows you to better understand the keywords you should target with your SEO Oxfordshire project. Receive our FREE SEO Consultation.
There a lots of SEO techniques out there nowadays, mainly down to the reason Google and other search engines look at over 200 factors when deciding where to rank a website. This is probably the reason there are quite a lot of SEO Oxford myths nowadays, from people claiming to be SEO experts who give away free ‘tips’ to people looking for advice on SEO.
One myth is that the higher keyword density of your website the higher it will rank in the search engines. This is of course not true because if it were a website with 100% keyword density would rank at the top, meaning the page would consist of “keyword”, “keyword” over and over again and provide no actual information to the visitor. Update: Google Penguin is now penalizing websites who over optimise keywords, using over 50% anchor text and cramming pages with keywords. Stick to 1-2% keyword density for effective SEO.
Before Google Panda a keyword density of 3-5% was recommended, now though it’s around 1-2%. A tip is to always target more than one keyword so you can target 3-5 with your copy and SEO Oxford project.
Another misconception is that by including your keywords in your meta tags you’ll rank very highly in the search engines, this at one point was true to an extent but spammers abused this and stuffed their meta tags with keywords. Now search engines don’t place too much emphasis, if any on whether your keywords are in your meta tags or not. Instead our SEO Oxfordshire team recommend including your keywords in your URL and header tags where possible.
Targeting just one keyword for a site means you’ll rank better is another myth. It used to be the case before Google Panda that keyword domains targeting just one keyword did rank OK, however now though Google wants to see a website with lots of quality content relating to one topic. It’s much better to target more than one keyword as you can get more traffic to your site and have more content on your site. Our Oxford SEO team write articles and blog posts relating to a sites topic/keywords, if you have less than 25 good quality pages on your site it will hinder your ranking.
Perhaps the most common myth is that SEO work needs to be done only once, some sites can stay ranking highly for a long time, sometimes years without any work done but it’s likely if you don’t update your site and continue to link to it from other sites your sites position will fall. Easy things like blogging weekly can really help to maintain your websites ranking, our SEO Oxfordshire team provide article and blog writing services for businesses that don’t have the time to do it themselves.
“I just need to focus on my homepage for SEO”. This is a totally incorrect statement; if you have the best quality homepage ever but all of your subpages are low in quality it will massively hinder your position in the search engines. Search engines now crawl your whole website and the Google Panda update has meant websites with thousands of low quality content pages have seen their web traffic massively cut. Every page on your website should be good quality, unique and serve a purpose. This is why SEO Oxford has a team of professional copywriters to ensure all of your sites page copy and blog posts are to a high standard.
If you’re looking for a reliable and driven SEO Oxford team get in touch. We would love to talk to you about your SEO requirements and will provide free keyword research. Our SEO Services include; keyword research, keyword analysis, on page optimisation and link building.
eCommerce has radically changed the way business happens on a daily basis and is what has lead to economists forecasting “the death of the high street!”. Every day millions of pounds worth of transactions occure online, if your business sells products you should take on board these eCommerce Web Design Oxford tips!
An eCommerce site should follow a normal Website Design Oxfordshire brief, which is to focus on a good and easy to use layout. If a visitor doesn’t find the site easy to use and find the product they are looking for they will leave your site which means you lose out on a sale.
Poorly designed websites also do not envoke trust with a visitor. Whether you buy a product in a store or online a person has to trust the merchant they are purchasing the product from. If they do not trust the merchant they will not buy. Using poor quality images of your products will also put off visitors, people need to see exactly what they are going to purchase, if the image is low quality it doesn’t give a good impression of a company.
In a store or supermarket the ways the products are laid out have been thought about thoroughly, the case has to be the same with an eCommerce Web Design Oxfordshire project. Thought has to go in about what products to promote on the homepage and in which order. If your business has a product that’s consistently popular with customers make sure this is displayed in a prominent position on your websites homepage.
In one to two clicks your visitor should find the product they are looking for, this is achieved by putting products into relevant categories. A technique our web design team use is to use menus and sub menus to easily categorise products. That way a visitor can click on a relevant product category and from there visit a sub menu of products within that category.
Ensuring your key information is visible to the visitor is key with eCommerce websites as it is with any website. Our team of Web Designers Oxford recommend putting a menu or links to key products on the middle left hand side as this is where a visitors eyes are automatically drawn to. Thus ensuring your key products/links are visible to the visitor right away.
As well as the design of a layout thought has to go into optimising it for google. Say for example your business sold garden spades, having a keyword targeted URL for example www.website.com/garden-spades will help to rank that sub page for keywords relating to garden spades. Then a user will search for garden spades and find a page on your website selling garden page, this ensures that they see the product they are looking to purchase within 2 clicks.
As with any transaction, other products should be promoted to the buyer. This can be done showing products that are similar to or normally bought with the product the visitor is about to purchase. Our Web Design Oxfordshire team use this technique and it’s used by Amazon, eBay and other major online stores.
To ensure your eCommerce website is a success talk to a member of our Website Design Team, we are the chosen agency for many businesses looking for Web Design in Oxford. We are happy to provide a free consultation and answer any questions. Request your free website consultation now.
Back in early 2011 Google announced a change to its algorithm that affected hundreds of thousands of websites rankings and turned the SEO world upside down. Our SEO Oxford team were keeping up to date with the Google Panda changes on a daily basis, analysing campaigns and tweaking websites and projects where necessary. The Google Panda was the first big algorithm change in the history of Google.
Was Google Panda needed? At Marketing Oxford, our SEO team think so. Before Panda it was too easy for poor quality, poorly designed and spam sites to rank highly in Google for large volume search keywords. These sites would often make money via selling advertising space, now selling advertising space isn’t a bad thing but it is when a site just has adverts and provides no benefits to the user. For example if you searched for “how to get rid of acne”, before the Panda update chances are you would visit a site like www.howtogetridofacne.com and that site would be full of acne cream adverts. The website would not actually answer or go near to answering the users query. The reason for SEO campaigns is for websites to appear highly in Google that provide what the user is searching for.
These websites whose sole purpose was to make money via advertising or selling affiliate programs were rankings for hundreds of thousands of keywords. Also prior to Panda it was very easy for sites subpages to rank for keywords without the main site having anything to do with that subject. For example, say there was a website www.dogtraining.com and that site had PR6, thousands of indexed pages and tens of thousands of backlinks. The site owner or an SEO agency could create a subpage such as www.dogtraining.com/how-to-beat-acne and more than likely rank on the first page of Google for ‘how to beat acne’. Even though the sites content, backlinks and information had nothing to do with acne because the Oxford SEO agency ensured the subpage had the keyword in the URL, some content on the subpage and was from an authority site it would out rank sites dedicated to providing info about beating acne.
The way in which sites were built before Panda took no consideration into user experience. Poor quality images, content and lots of ads were acceptable before. However, now Google’s algorithm can detect poorly designed sites from good quality sites, it rewards websites with good content, design and layout. SEO Oxford ensure their websites are built to provide a good user experience, using a simple to use layout, high quality images, content and importantly answer the visitors query.
Before Panda websites were rewarded for having thousands of pages, even if these subpages only had 50-100 words of content they could rank for keywords. Now though, our Search Engine Optimisation team recommends each subpage to have 500 words of unique content or at least 300. Big authority sites have lost rankings for hundreds to thousands of keywords because their subpages only have 50-100 words of poor content. At Marketing Oxford, our SEO Team use professional article writers to ensure the website copy is of a very high standard.
Our team is now using the Google Panda update to benefit our client’s websites, now there’s less focus on PR and back linking from Google but more emphasis on high quality websites with good quality content. Our SEO Services Oxford include looking at a websites bounce rate and making that a low as possible, this highlights to Google visitors of a site click elsewhere and so must be interested in the content. If you’re interested in our SEO Oxford services contact us, we provide a free consultation and keyword research.